
According to a frankly massive new report, video games are struggling to retain people's attention in an age that's becoming more and more obsessed with quickfire, increasingly easy to access entertainment.
This has been a topic of debate for years now, but said report, which was put together by a gaming industry advisory company called Epyllion, goes into some serious detail.
Basically, the report claims that mobile apps β not to be confused with mobile gaming, in the traditional sense β are on the rise when it comes to active users and overall money-making.
Social media, online betting, online gambling, and pornography are what so many people are deciding to spend their limited free time on. The study finds that there's also been a startling increase in the use of AI-based apps.
"Video Gaming's post-pandemic problem isn't that players choose to watch TikTok instead of buying a AAA game, or subscribe to Onlyfans instead of buying a PlayStation; it's that on a Friday evening, players are placing a growing share of their time and spend elsewhere," the report summarises, in rather brutal fashion.
It's probably not the kind of thing that companies like Sony will want to hear β although they'll obviously have their own departments keeping track of such trends for the sake of financial forecasts and the like.
Still, these companies will be wondering what more can be done to bring people into their ecosystems. If turning on a console and sitting down to play a game is deemed too much of an effort, then the industry's got a bit of a problem on its hands.
What's your take on all of this? Do you ever sit staring at your phone instead of booting up a game? Is this just an inevitable lifestyle trend? Keep scrolling to the comments section below.
[source issuu.com, via eurogamer.net]




Comments 49
Im old enough to remember when video games were a serious threat to outdoor activities π
@graymamba kids donβt know what outdoor activities are anymore. Let along digging a hole with a stick.
@HRdepartment good old stick-digging
I can see it. Many of these apps are obscenely addictive and you can waste hours and hours to them without realising.
The time economy is a fascinating and very modern thing.
I'm basically an old man with my phone. I use it to make calls and text and I have Spotify on it so I can listen to music in my car. I don't take photos, don't download apps, and it's been on silent since the day I got it. So this ain't a problem for me.
Maybe there is a way for companies to combine video games, gambling and erotic... Oh right, there are already gatcha games like Wuthering Waves and Genshin Impact. π
I know a few people that talk about how much they like playing games, but spend a lot of their free time watching YT shorts and doom scrolling without actually playing anything, so they're not entirely wrong on their analysis.
I recall a Penny Arcade comic debating the enjoyment of one $40 3DS game versus $40 of phone apps...not a new trend, but always a worrying one.
There's a statistic, I think from the mid 2010's, that every time you pause what you're doing to check your phone, you end up spending around twenty minutes down the rabbit hole.
And that was from ten years ago, and that's from notifications or 'quick checks' of social media. Nowadays, it's almost certainly longer, and you have people who specifically dedicate large amounts of time to it those.
I see it happening with the younger generation and some older. What with all the "shorts" and junk food gaming(the games that dont really require your undivided attention like survivor likes, ball x pit, etc.), where you can play on a second screen while your favorite podcast/show is on. Not many want to sit down and dedicate an hour or two on one game. Time IS at a premium, while attention spans are lower. Hell, you see it with text where people abbreviate multiple words to a few letters, "ngl." π€£π€£π€£
The poll will be skewed due to the nature of this site, but I think we all see this as a problem.
The next generation of kids has it rough. Predatory practices coming at them from every angle for their time and money.
I'll certainly fall down the YouTube rabbit hole when laying in bed, but that's it, for the most part. If I'm sitting on my couch and I realize that I've spend more than 5 minutes staring at my phone, I try to just put it down, face down.
This has been well-known for over a decade now. Itβs why there has been a surge in free-to-play games, to get people hooked the same way doom-scrolling and gambling have. Itβs also the reason handheld consoles are more prevalent than ever, with the Switch showing that handheld/hybrid gaming is where the future lies in our time-limited lives.
The idea that gaming has to find an addictive way to win back the majority of peopleβs time is stupid. If people wanna spend time doing other things, they can. Gaming isnβt everything, nor should it be for a healthy lifestyle. Gaming addiction is just as serious as any other addiction, but as I say this on a gaming site, it wonβt be taken as seriously.
In all my almost 40 years life I never spent a penny on mobile app. And it will stay that way.
Once I start a gaming session I basically forget I even have a phone. Much to my friends dismay as sometimes I don't respond right away to texts!π
The only time I pick my phone over my PS5 is when I simply can't access my PS5.
I love apps for when games have load times or in between multiplayer games.
Of course, most people on this gaming enthusiast site are going to vote that they mainly play game over apps lol. I have seen a huge shift in the way younger generations consume media post-pandemic, though.
It's definitely really concerning, not to mention streaming. I've seen a ton of people who are "into gaming" but just passively consume content, aka watch other streamers play, which is fine, but ultimately, the whole point is to sell the game, right? My biggest fear is that these corporations will try to adapt content for these people who have short attention spans, and I've seen it first hand!
Gaming was quite niche when I was a Nipper I have faith the young uns will see through these distractions and find solace in gaming.
This trend will likely be exasperated by the rising costs. $550-700 hardware, and $70-80 games, and an annual $80+ subscription to play online with friends (which will be presumably even more soon) are exorbitant costs compared to tik tok or paying for OF. Maybe the only way forward is to break the current status quo. I bet these suits are really sweating now that indie titles are taking their lunch money
If people want to spend time on those things instead of play video games, than I don't really see what can be done about it. There's already more than enough low-entry, addictive video game slop out there, if that doesn't even reach those people, I don't see what will.
I basically donβt use my phone outside of breaks at work or when Iβm away from home.
Very interesting report, thanks for sharing this. It's more than just mobile apps taking away from gaming, seems like the whole industry is in trouble.
I think it can also be extrapolated to society as a whole. We're being too stimulated by external sources. Too many external things shrinking our concentration and attention span. I've noticed it in myself and definitely noticed it in the younger generation. That's why anxiety and all these other psychological issues keep rising each year. Here in the US, there was a study that said anxiety has doubled in young adults, in just the last 10 years. Over 40% people feel more anxious each year than the previous.
It's something that's affecting everyone to some degree and this report kinda shows it by the trends it's referring to.
That may be true but at the same time YouTube and Reddit, which I mostly use on mobile, have helped me discover many games which I wouldnβt discover otherwise.
LOL, I haven't played a Mobile game since "Infinity Blade" way back in 2010!!! Consoles are the jam!
Meh, I think games are distracting me from other things as well. I often wonder how much better I would be at guitar without videogames taking away a lot of my free time. Or if i spent that time on studying or learning a new skill. If you enjoy watching cat videos on Instagram then go ahead and watch.
"Time enjoyed wasting is not wasted time" John Lennon.
@graymamba Iβm 42. Iβll go dig a hole with a stick right now. Itβll be more fun than phone time. Lol
social media is informative and entertaining so i spend a lot of time in between matchmaking in multiplayer games on the celly (cellphone for you boomers)
I've gone to more using a web browser on my laptop honestly. I enjoy walking places if I have to but mostly with a goal in mind, listen to music sure, not a podcast, not a video.
I use my phone for the odd search, or music, maybe a bit of videos but that's about it. I'm still gaming or reading a book or getting up to eat or doing other things. Or if a movie/tv series it varies but I commit to that with my physical copies. If it's a review of one then sure.
With videos I will educate myself or look for particular things in hobbies. Or read gaming news sites/forums.
Not whatever drama, and scrolling at all. It has to be hobby based or else i won't care.
I can sometimes just ignore my phone and just put on headphones and play the game, or I can play a game without much going on of story and yes have a video/music on.
It varies.
I don't find humans or their business interesting, so to me if it's tech, retro gaming or something anime or others sure, but that's about it. Only hobby based stuff.
Heck I even make Minecraft modpacks or make wikis if I care.
Most people using mobile apps clearly don't know how to keep busy, have conversations about nothing, browse too much, think people are talking about them or have to engage in conversation only and not find other things to do.
@nomither6 mobile for the rest of the anglosphere π. But I might just take up YouTube full time due to Sonys recent idiotic decisions.
I think the results of this poll show a large reason why I like visiting this site every day. People addicted to those apps are hard to have a normal conversation with sometimes.
I hate phones.
I detach as soon as I am off work.
I really hope that carries over to my granddaughter. I do not want her to get caught up in all that BS!
I do spend time in my gaming discord chatting with like-minded gamers β so at least it's still gaming-related. But yeah, gaming is definitely my go-to. Then again, I'm older, so I don't care about chasing trends and such.
I would be worried about this affecting me, but then I look at how consistent my playtimes are across my consoles over the last few years and I feel reassured that perhaps my phone isn't rotting my brain quite as much as I might fear. Just regular game brainrot.
That said, I am not surprised this is happening.
I think people are addicted to phones especially the younger generation now its permanently clued to their hands i mean go the gym there on there phones constantly π π€£
iβve spent a lot of time grinding out trophies in games over the last 20 years and maybe once i thought wtf am i doing. with social media, youtube, reddit everyday itβs wtf am i doing i could be playing games or doing other hobbies. iβm going to have to start leaving my phone in another room
to me the only mobile i really use maybe a bit too much is youtube and i mainly watch long videos there but aside from that while i do have instagram i try to not use it much, as far as online betting, the p word or online gambing none of that i do at all. iβm also completely against ai and itβs terrible what ai did to the entire industry now
As someone working a 9-5 with a side job as well, my time is very limited. It takes a lot for me to sit down and play a video game, especially in front of a console or PC. Itβs part why my Xbox Ally X comes in handy more than any other gaming device.
I have to really be in the mood for a big cinematic story rich game. Thatβs still my prefer genre of gaming anyway. So when a big game comes out that I really enjoy, I intentionally clear my schedule to make time for it. I really only play about 8-10 new games a year but really only finish 1-2. I can under the point of the article and even relate to it, but it doesnβt bode well for the future of the industry.
With so may shareholders pushing for live service, few players actually stick around long term for said games. And fewer live service that players actually have interest in. This whole cyberpunk dystopia seems more real and real with each passing day. The studios and companies with big IP and massive market leverage come out on top, smaller studios scrapped and tossed to the street. Unless your IP is well known or follows a set formula its success and studio sustainability seem limited.
@graymamba we need a stick digging simulator from SquareEnix
@HRdepartment Have you played Hole Digging Master? Great game! No need to go outside.
@get2sammyb Look at short content on YouTube its a serious problem i catch myself with watching that crap having trouble to keep focused sometimes. All short bursts of excitement its really bad its a reason I killed of free to play stuff with FOMO it consumes your time in the end i noticed I was not playing to have fun I was just playing to kill time.
@nomither6 Nah I know from experience its just wasting and feeling bad after you wasted that time.
@Broosh its not their fault they get so overstimulated with short bursts of adrenaline with all the apps, games, YouTube shorts, Tik Tok they can't happy with a normal buildup.
I feel like the type of people who aren't into gaming are the most likely to be addicted to social media and mobile apps. If you're into gaming that will often get in the way of that sort of activity and that isn't a bad thing.
@Flaming_Kaiser That's why I like to go for slower paced videos, like people recording themselves doing something, podcasts, news, that sort of stuff.
If you get into the short attention span stuff that's all about fast cuts quick takes and excitement all the time I think that's when it becomes harmful.
The "shorts" and TikTok format is the worst, it's like anyone who is really into that has no attention span.
@GamingGod sonys idiotic decisions is unprecedented this generation for sure
@JayJ I totally agree I have that issue now im trying to fix that. I need to get back to that state where I focus on one thing and enjoy myself if I have to wait a bit instead of reaching for the phone straight away to get my dopamine fix.
I miss Windows Phone because of how I'm harassed several times a day on my Samsung by Google to play a game or to try this or that app. I have even had stupid mobile games installed without my knowledge when the phone had a supposed update.
I was speaking to my colleague and we were joking about how it has gotten to the point where I am saying: "Yeah Saturday morning I wasted valuable time gaming because I ended up going down YouTube and YouTube Short rabbit holes again." Whereas when we were younger it was seen that gaming was wasting valuable time where you could read, go outside, learn a skill, etc. But yeah I really hate how addictive YouTube is. I look at Insta a couple times a day. But websites and YouTube really suck my time.
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